front cover of China Pop!
China Pop!
Pop Culture, Propaganda, Pacific Pop-Ups
Sheng-mei Ma
The Ohio State University Press, 2024
In China Pop!, Sheng-mei Ma analyzes the propaganda-laced millennial Chinese pop culture—particularly TV dramas, films, and web novels—that streams online for over one billion Sinophone consumers in China and in the diaspora. In part 1, Ma lays bare the “seductive art of propaganda” by reviewing TV series aired during the Chinese Communist Party Centennial in 2021 and the ways pop culture and propaganda are spliced. In part 2, he zeroes in on how the shared traumatic shock of the Cultural Revolution continues to echo. Parts 3 and 4 cross the Pacific to incorporate analysis of media originating outside of China, such as white depictions of revolutionary zeal and Asian American portrayals of immigrant characters that fetishize Asianness and reanimate stereotypes.

With methodological daring, Ma challenges existing scholarship by blending the professional and the personal through a lively and accessible autotheoretical approach. China Pop! walks the East-West cultural tightrope to critique a wide range of pop culture from both sides of the Pacific and sheds new light on the workings of propaganda on its intended audiences and its wider, more subtle reaches in both political and cultural spheres.
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front cover of Deathly Embrace
Deathly Embrace
Orientalism and Asian American Identity
Sheng-Mei Ma
University of Minnesota Press, 2000

A polemical analysis of the ways Orientalism speaks through the texts of prominent Asian American writers.

Asian American resistance to Orientalism—the Western tradition dealing with the subject and subjugation of the East—is usually assumed. And yet, as this provocative work demonstrates, in order to refute racist stereotypes they must first be evoked, and in the process the two often become entangled. Sheng-mei Ma shows how the distinguished careers of post-1960s Asian American writers such as Maxine Hong Kingston, Amy Tan, Frank Chin, and David Henry Hwang reveal that while Asian American identity is constructed in reaction to Orientalism, the two cultural forces are not necessarily at odds. The vigor with which these Asian Americans revolt against Orientalism in fact tacitly acknowledges the family lineage of the two.

To identify the multitude of historical forms appropriated by the deathly embrace of Orientalism and Asian American ethnicity, Ma highlights four types of cultural encounters, embodied in four metaphors of physical states: the "clutch of rape" in imperialist adventure narratives of the 1930s and 1940s, as seen in comic strips of Flash Gordon and Terry and the Pirates and in the Disney film Swiss Family Robinson; the "clash of arms" or martial metaphors in the 1970s and beyond, embodied in Bruce Lee, Kingston’s The Woman Warrior, and the video game Mortal Kombat; U.S. multicultural "flaunting" of ethnicity in the work of Amy Tan and in Disney’s Mulan; and global postcolonial "masquerading" of ethnicity in the Anglo-Japanese novelist Kazuo Ishiguro.Broad in scope, penetrating in insight, Ma’s work exposes the myriad ways in which Orientalism, an integral part of American culture, speaks through the texts of Asian Americans and non–Asian Americans alike. The result is a startling lesson in the construction of cultural identity.
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